How Much Do Influencers Make?
How much can influencers make
for a single post?
The market for influencer marketing is growing exponentially during the last few years.
In 2021, the market size of influencer marketing was US$9.7 billion, up by 42% from the previous year.
By the end of the year 2022, it is predicted that influencer marketing will have grown to $15 billion.
In 2021, the average minimum price per post for Mega Instagram Influencers with more than 1M followers was $1200.
The average minimum price per post for Macro-Influencers with 100K to 1M followers was $185, while the average maximum price was $2500.
According to data collected by Statista, Nano-Influencers can expect to earn approximately $195 for each post they make on Instagram, while mid-tier influencers are likely to make $1200 and macro-influencers can receive an average of $1800 for every post, they post on Instagram.
Individuals who have a strong influence on Instagram will often share content that is sponsored in either their feed posts or Stories. Furthermore, they go Live and talk about products they are being paid to promote. With the enlargement of Instagram Shopping, they may include affiliate links or tag products in their posts.
Additionally, Instagram’s Reels Bonus program is a popular way to generate revenue from an Instagram account. It pays creators based on the number of views their videos receive.